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about us

Lela & Joie is a socially-conscious venture with a mission to spark fun and creativity in children’s everyday lives. We strive to nurture children’s imagination through our character-inspired everyday dresses. Whether your day dreams take you to a world of princesses and castles, warriors and heroes, or planets and galaxy, we want to be a part of your adventures and take you into your world of dreams. 

style, comfort, easy care

We wish to bring style AND comfort to our young adventurers, with an ease-of-care for our creative, busy moms. All of our dresses are breathable and machine-washable. Our signature tulle dresses are lined with 100% high-quality cotton jersey – bringing you style without compromise in comfort.

versatile for everyday or special occasions

Our dresses are versatile and are perfect for every occasion, from everyday use to birthdays, from theme park visits to photoshoots, from Back-to-School to Halloween parties, from casual Fridays to special occasions.

made to last

With sustainability in mind, our character-inspired dresses are comfortable and made to last. No more “scratchy dresses” or impractical styles that parents have to throw away after wearing just once.

drop us a note

We are always looking to add new potential adventures to our line and rely on our supportive community of parents to give us ideas and feedback. If there is a character that you wish to see, please drop us a note and we can explore the potential.